Breakfast Briefing: 22squared
"Welcome Intruder - Using Storytelling, Data Science and Tiered Content to Connect with Consumers"
Please join us for an informative breakfast filled with education and networking! We'll hear from Andrew Jones of 22squared.
7:15 Arrival, Networking, and Breakfast
8:00 Speaker Presentation
As we know, people are increasingly adept at avoiding ads: we cut the cord, time shift viewing, we're vexed by pre-roll advertising [the kind you skip as soon as the site lets you] and are banner blind. So, as marketers, we have to be non-ad like and create content as interesting as everything else in people's lives. And, be a Welcome Intruder.